Unique B2B2C solution with ERP integration

Website and webshop for both retailers and end users with a two-way ERP integration.


Client: Palby Marine

Industry: Wholesaler, maritime equipment

Palby Marine is Denmark’s largest wholesaler of maritime equipment and replacement parts.

Scope of Work:

  1. Website and webshop design
  2. Unique B2B, B2C solutions
  3. Two-way ERP integration

Palby Marine wished to increase the sale of their 10.000+ products through streamlined product management in cooperation with their 500+ retailers. One of the goals was to expedite delivery systems, as well as making their digital catalog easily searchable.

There was a need for increased end-user traffic who wanted access to the product catalog and a personal shopping list without direct ordering. This was so Palby could strengthen relationships with their retailers by funneling users to individual shops.

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The end user can now locate Palby's website through specific product searches - every product is indexed on Google. The site now also accounts for searches that involve Palby's products in a specific context. For instance, "installing a fridge in your boat".

By using an Inspiration section where they use storytelling in conjunction with their Google searches, Palby drives organic traffic to their site from potential end users so that they can then funnel directly to their retailers.

Each product is set up to account for both B2B and B2C users. That's why they are presented both visually, but also with dynamic text descriptions to account for the more curious visitors as well as the search engines, and to facilitate personalized storytelling.


End users can add products to a shopping list and send them to their local retailer meaning Palby can maintain good relationships with their retailers without siphoning their sales.

  • An always up-to-date and searchable product catalog.
  • Smoother ordering process.
  • Years of successful e-commerce results with redSHOP.

Do you want results like these?

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We have been very satisfied with our partnership with R Digital. Before we chose R Digital as our new website provider, we sat through a long process with five different development houses, each with their own unique solution proposal.

Michael Møller – Web manager at Palby

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