User Experience Optimization

B2C website, mobile responsive design, and Brand Identity focus.



Industry: Sofa design and manufacturing

SOFACOMPANY is a leading sofa design and manufacturing company based in Denmark, with a presence in 11 countries.

Scope of Work:

  1. B2C Website Design
  2. Mobile responsive design
  3. Brand Identity focus

SOFACOMPANY wanted to create a website that provides the best experience for shoppers, with a simple and elegant interface, deeply focused on their Brand Identity from Europe.

Do you have the same challenges?


As a professional team in the deployment of solutions based on Joomla!, R Digital has successfully delivered on SOFACOMPANY’s desires. The backend of the website was built on Joomla!, which is widely used all over the world. It’s known for its scalability, high security, and for allowing customers to change and update content faster.

In addition, the website was upgraded for use on smartphones, helping shoppers access SOFACOMPANY’s website any time they want and see exactly what they are looking for. R Digital used responsive web technology for an easy-to-use interface, which is very customer friendly.


SOFACOMPANY now has an optimized website that shoppers want.

  • The customer experience has been enhanced and perfected.
  • The latest technology upgrades have resulted in more efficient web performance.
  • Design upgrades focusing on Brand Identity have been effective.

Do you want results like these?


Sofacompany's solution is a unique blend of business, technology, and human development. Really, it's all about putting the customer at the center of your business. It sounds simple, but it is a difficult process to actually transform your business' entire philosophy around this concept. Luckily, we are experts in doing this.

Jerri K. Christiansen – Commercial Director, R Digital

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