Consent Mode on Websites: The Future of Data Analytics and Advertising

With the prevalence of regulations such as the General Data Protection Regulation (GDPR) in the European Union, the Personal Data Protection Decree of Vietnam (PDPD), and other global data protection regulations, protecting user privacy has become a top priority. These regulations require that organizations and individuals processing data use personal information only after obtaining explicit consent from customers and bear the responsibility of demonstrating data usage.

Furthermore, certain web browsers and major platforms (such as Safari, Firefox, and Microsoft Edge) have begun to limit the use of cookies and online tracking tools. This has resulted in the need to find new ways to approach and understand user behavior without invading their privacy.

Because of the two aforementioned reasons, the "Consent Mode" has emerged as a viable and appropriate solution.

In this context, consent is more than just clicking the 'Agree' button on a permission request notification before being tracked. This mode represents users' understanding and agreement that they are sharing personal information with organizations and businesses. The primary goal of consent is to give users control over how their data is used and for what purposes.

There are two main ways to express user consent: opt-in and opt-out. Opt-in means that users actively agree to the collection of their data by clicking the 'Agree' button. Opting out, on the other hand, gives users the ability to refuse data collection. The consent mechanism can be thought of as a promise, an assurance that businesses must respect and adhere to in order to satisfy their customers' desires and requests.

AesirX Analytics is a web analytics tool that allows users to analyze customer behavior data in order to improve user experiences and marketing strategies. AesirX recently introduced a consent feature for websites that use AesirX Analytics to obtain end-user consent for data collection.

AesirX' consent mode uses web3 technology and blockchain to manage user identities and data, improving security. This new mode offers separate 'consent' options for analytics and advertising. 

Furthermore, users can decline or revoke their consent, requesting that businesses delete their data and stop collecting future information. Users can, in particular, review their entire consent history and choose which websites they want to withdraw consent from.

AesirX's consent feature assists businesses in adhering to data protection regulations while also giving customers control over their information. The AesirX Analytics tool also enhances analytical performance by utilizing high-quality data sources that customers willingly provide. All of this information is gathered directly from user behaviors and preferences on their respective websites.

The decline in cookie use has resulted in insufficient data collection and, as a result, low analytical effectiveness. Instead, alternative identification solutions based on non-cookie identifiers, such as email addresses, have emerged as a critical component of modern marketing technology. The success of implementing these alternative solutions, however, is dependent on the quality and volume of data held by the respective company.

AesirX Analytics and the identity tool (Shield of Privacy) present a combined technology solution that prioritizes privacy and preference-based strategies. Through the consent mode, users will have enhanced privacy rights, such as transparency, choice, and control over how their data is used. Furthermore, their identity and data will be encrypted and securely stored on the blockchain platform, reducing the risk of theft or leakage. For advertisers, the collected data will become more accurate and comprehensive, ensuring compliance with current legal regulations.

Implementing AesirX' consent mode includes the following steps:

For Business

• Install the AesirX Analytics plugin on your website.

For User

AesirX Analytics' consent feature provides four levels of data consent:

• Data collection within a 30-minute session (applies to all site visitors).
• Continuous session data collection (requires an AesirX Shield of Privacy account).
• Data control, allowing data collection or withdrawal of consent at any time (requires a Concordium's web3 wallet).
• Detailed consent management across multiple platforms and sessions (requires a web3 wallet in conjunction with an AesirX Shield of Privacy account).

Users can improve data control and personalize their experience by creating an AesirX Shield of Privacy account linked to a web3 wallet at https://shield.aesirx.io/. 

In today's increasingly complex digital world, data collection necessitates transparency and accountability. Users must be fully informed about the purpose of data collection, the type of information gathered, and how it will be used. They should also be able to decline or change the scope of data collection based on their personal preferences.

It is critical to understand and respect the intentions of users when sharing information. The "Consent Mode" is not only a legal requirement, but also an opportunity for businesses to demonstrate their commitment to privacy rights and to create a safe, trustworthy online environment for users. This approach not only ensures legal compliance but also creates favorable conditions for data analytics without invading users' privacy.

Contact R Digital to learn more about the AesirX Analytics solution at
https://r-digital.tech/aesirx-analytics!