1. Dodge Creepy Online Tracking For You and Your Users
You were likely a web user before becoming a business owner, so have you ever had the feeling that you are being followed online by ads that seem to know everything about you?
Maybe you looked for a product once and now you see ads for it everywhere. Maybe you mentioned a vacation spot to your friends, and then you start getting ads for hotels and flights to that location. This is not an accident. This is because companies use your personal information to show you ads that are relevant to your profile. The primary source of this information is Google.
Google has a massive network of services that collect data from millions of users. You've probably used some of them, including Gmail, Docs, Sheets, Analytics, and Search Console. But, do you know how Google can afford to provide these services for free? The answer is straightforward: by selling your data to advertisers. Google's primary source of revenue is advertising, and it powers its ad network with data collected from users like you.
Google Analytics, for example, collects data from over 37 MILLION WEBSITES. However, this information is not solely for the benefit of the website owners. Google also uses this information to fuel its advertising empire, which includes those annoying and intrusive targeted ads that follow you around the web.
2. The Legal Dangers of Data Tracking
Google's data tracking practice has been controversial for a long time, owing to changing regulations and laws regarding online privacy and digital rights. However, recent events have clarified matters. In early July 2023, the Swedish regulator ruled that Google Analytics violated GDPR. This means that using Google Analytics could result in legal consequences, such as fines of millions of dollars. With increasingly strict online privacy laws emerging, it's better to be safe than sorry.
As online privacy laws tighten and tech giants like Google face more legal challenges, businesses have two options:
Continue wasting time and resources trying to keep up with changing legal requirements and auditing their website traffic. Or, choose compliance.
For R Digital, the choice is obvious. We chose compliance to protect our visitors and clients. That is why we have decided to switch from Google Analytics to AesirX Analytics, and help other businesses implement this innovative tool.
3. Introducing AesirX Analytics: A Privacy-Focused Alternative
AesirX Analytics is a privacy-focused alternative to Google Analytics that fits both small- and large-scale companies for their website analytics needs. From WordPress or Joomla administrators to agency owners and marketing departments, AesirX Analytics offers a quick, simple, and powerful analytics solution.
What distinguishes AesirX Analytics is its commitment to both audience privacy and website owners' empowerment through useful and actionable reporting. AesirX Analytics has an innovative and pioneering decentralized consent model that allows users to have the freedom to grant or revoke consent any time, assisting businesses in complying with regulations and gaining accurate data analytics. While Google Analytics causes many issues for users and website owners, AesirX Analytics solves many of them.
4. How AesirX Analytics Solves Google Analytics Problems
Ad-Blocker Compatibility: As more internet users use ad-blockers, tracking scripts, targeted ads, and, yes, Google Analytics, are also blocked. You could be missing out on data from your website visitors if you use Google Analytics. AesirX Analytics gets around these issues. The tool collects and anonymizes visitor data thanks to blockchain technology, ensuring you get the full picture - 100% of data from 100% of your visitors.
Site Performance: Google Analytics may unintentionally slow down the performance of your website. AesirX Analytics, with its emphasis on simplicity and reduced load times, ensures that your visitors experience a fast website, improving user satisfaction.
Simplified Reporting: While Google Analytics provides a lot of data, it frequently confuses users. AesirX Analytics' reports are simple, concise, and focused on key metrics. These are Visitor, Session, Behavioral, Event, and UTM Data. You can gain real-time actionable insights to improve your marketing strategies and user experiences.
Privacy and Compliance: AesirX Analytics’s ethical and anonymous analytics focus on data privacy and legal compliance. Users remain unidentifiable through its reports, and data storage aligns with GDPR, CCPA and other privacy laws.
Ethical Choice: AesirX Analytics aligns with its commitment to privacy and ethical business practices, making it the right choice to combat Google’s privacy invasions.
5. What Does This Mean for Your Business?
At this point, choosing AesirX Analytics over Google Analytics is a smart decision for businesses. AesirX Analytics offers more comprehensive data, streamlined reporting, legal compliance, and practical insights, ultimately saving you time and enabling better decision-making.
For R Digital’s clients, we’re facilitating the transition. If you’re on our S.M.I.L.E package, AesirX Analytics is now included in our premium tools suite at no extra cost.
Not an R Digital client? No problem. We can assist with your AesirX Analytics setup.
You can explore FREE AesirX Analytics or GET IN TOUCH, and we’ll handle everything for you
no coding required. Make the smart choice for your business; embrace AesirX Analytics today.