Let's Talk

Agriculture — fertilizers, chemicals & packagingVietnam

Web, data, AI and privacy working together for a Vietnamese agriculture business.

A long-running digital platform for one of Vietnam's fertilizer, chemical and packaging producers — from privacy-compliant analytics and first-party data to product information management and an AI advisor for farmers.

  • Privacy & consent
  • Data systems
  • AI
The Baconco website shown on screen alongside an analytics chart and the Baconco logo.

“Partnering with R Digital allowed us to modernize our digital marketing tools and enhance customer engagement — an essential step forward for Baconco's growth.”

Frederic Legros — Deputy Commercial & Marketing Director, Baconco

01. Challenge

The challenge

Manual data processing, disconnected product systems and limited online product visibility held back Baconco's digital reach and made product information harder to maintain.

Baconco is a Vietnamese company that produces and distributes fertilizers, chemicals and packaging. It wanted to expand its digital reach and modernize key operations, but manual data processing, disconnected product systems and limited online product visibility were holding it back.

R Digital worked with Baconco on the immediate operational issues while putting in place a flexible platform that can grow with the business. Built on AesirX technology, the work covered privacy compliance, product data and AI, plus a new WordPress and WooCommerce website connected to AesirX PIM so products are easier to manage, find and understand.

Baconco is a good example of what R Digital does in Vietnam: commerce websites, connected data systems, AI and privacy delivered as one long-term platform, not as separate one-off projects.

02. Delivery

What R Digital delivered

  1. 01

    WordPress & WooCommerce website connected to PIM

    A new WordPress and WooCommerce website connected directly to AesirX PIM. Product content is managed from one source and presented through structured filters, helping farmers and distributors find the right product while simplifying day-to-day publishing.

  2. 02

    Consent & privacy-safe analytics

    Cookie-free analytics and consent management (AesirX Analytics & CMP), giving Baconco measurement it can rely on while respecting visitors' choices.

  3. 03

    First-party data infrastructure

    An AesirX First-Party Server so Baconco owns its data, with less reliance on third-party platforms.

  4. 04

    Business intelligence

    AesirX BI dashboards with real-time performance data to refine marketing and identify trends.

  5. 05

    Product information management

    AesirX PIM unifies Baconco's product data, streamlining updates and keeping information consistent across channels.

  6. 06

    Farmer Advisor AI

    An AI advisor that gives tailored, data-driven recommendations, helping farmers make better decisions and connect with the right Baconco products.

03. Architecture

Capabilities & technology

  • AesirX Analytics & CMP
  • AesirX First-Party Server
  • AesirX BI
  • AesirX PIM
  • WordPress & WooCommerce
  • Farmer Advisor AI
  • WordPress & WooCommerce development
  • Consent management & cookie-free analytics
  • First-party data infrastructure
  • Business intelligence
  • Product information management
  • Website-to-PIM integration
  • AI advisory for farmers

04. Proof

Selected screens from the project

  • The new Baconco WordPress and WooCommerce website showing its Vietnamese navigation and product promotion.
    The new WordPress and WooCommerce website, connected to AesirX PIM for consistent product information.
  • The Farmer Advisor AI interface in Vietnamese, answering a question about fertilizer use.
    Farmer Advisor AI — tailored guidance for farmers, in Vietnamese.
  • Baconco product listing with filters for crop type and nutrient content.
    Structured product filters by crop and nutrient content.
  • AesirX product information management dashboard with product and category statistics.
    Product information management as the single source of product data.
  • Consent preferences dialog offering reject, consent and decentralized consent options.
    Consent management with clear choices for visitors.
  • First-party analytics dashboard showing visitors and page views over time.
    First-party analytics and business intelligence.

05. Privacy & compliance

Technical and compliance considerations

  • Consent captured and respected before analytics data is processed.
  • Analytics without third-party cookies, and first-party data kept under Baconco's control.
  • Less dependence on third-party platforms for data processing.
  • One source of product data feeding WooCommerce, the wider website and the AI advisor.

06. Outcome

Outcome & business value

  • Privacy compliance built in

    Consent and analytics implemented to support privacy requirements and reduce data risk.

  • First-party insight

    Accurate first-party data for real-time insight, trend analysis and better marketing.

  • Secure data control

    Full control of data with less reliance on third-party systems.

  • Connected product publishing

    AesirX PIM supplies consistent product information to the WordPress and WooCommerce experience.

  • A better commerce website

    Improved search, product discovery and UX, with simpler day-to-day content and catalogue management.

  • AI-assisted engagement

    Tailored guidance that helps farmers make data-driven decisions and find the right products.

Related capabilities

More cases

All cases
  • Privacy-safe AesirX Agentic CRM dashboard with sample pipeline health and next-action data.
    Agentic CRM, privacy & compliance technology

    AesirX

    Challenge
    AesirX needed more than a generic CRM. Its direct and partner-led sales motions, technical products and compliance-led customer journeys required a system that could understand context, coordinate work and safely act across the commercial operation.
    What we delivered
    End-to-end product strategy, UX, data architecture, application engineering, AI-agent design, integrations, deployment and continuous improvement of a business-critical internal platform.
    • Agentic CRM
    • Compliance technology
    • Custom SaaS engineering
  • A person holding a tablet showing the Concordium website.
    Blockchain & digital identity

    Concordium

    Challenge
    Meet privacy regulations and support data-driven marketing without weakening the privacy principles the platform stands for.
    What we delivered
    First-party data architecture, decentralized consent, cookie-free analytics and business intelligence, delivered in planned phases.
    • Privacy engineering
    • Data architecture
    • Digital trust

Facing a similar challenge?

Tell us what you are trying to improve, automate, modernize or make technically compliant.

Let's Build Together solutions@r-digital.tech