R Digital and Baconco: Achieving Compliance & Digital Growth

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DRIVING INNOVATION IN AGRICULTURE

Empowering Baconco’s Agricultural Operations through Digital Transformation

Baconco expands digital reach with privacy-focused solutions, achieving compliance and streamlining operations.

“Partnering with R Digital allowed us to modernize our digital marketing tools and enhance customer engagement - an essential step forward for Baconco’s growth.”

FREDERIC LEGROS - Deputy Commercial & Marketing Director, Baconco

About

Baconco specializes in producing & distributing high-quality fertilizers, chemicals, & packaging solutions.

Application

Data Privacy Solutions

Global Privacy Compliance

Web Functionality Optimization

Marketing Automation Integration

Data Management

Agricultural Advisory

Integrations

Business Intelligence

Marketing Automation

Analytics & CMP

First-Party Server

Product Information Management

Farmer Advisor AI

OVERVIEW

Transforming Baconco's Digital Operations

Baconco, a leading Vietnamese company specializing in fertilizers and packaging, aimed to expand its digital reach and automate key operations.

They faced challenges like manual data processing, fragmented marketing systems, and limited product visibility.

Partnering with R Digital, the goal was to revitalize their online presence, improve decision-making with better data integration, and deliver a seamless user experience through advanced tools like AesirX PIM and Farmer Advisor AI for improved product management and customer engagement.

PARTNERSHIP GOALS

Achieving Compliance and Digital Efficiency

R Digital collaborated closely with Baconco to address their immediate operational issues while implementing a flexible platform designed to evolve with their long-term business needs.

Leveraging AesirX’s advanced technologies, the focus was on privacy compliance, modernizing customer engagement through automation and personalized support, and updating their website for better user interaction and product accessibility.

OUR SOLUTIONS

AesirX Integration

ENABLING GLOBAL COMPLIANCE

Analytics & CMP

R Digital implemented AesirX’s cookie-free Analytics & Consent Management, boosting consumer trust & ensuring global compliance for Baconco’s digital strategy.

DATA-DRIVEN DECISION-MAKING

Business Intelligence

Through R Digital’s integration of AesirX BI, Baconco gained access to real-time performance data, refining marketing efforts & identifying key trends.

FULL DATA OWNERSHIP

First-Party Server

R Digital deployed AesirX’s First-Party Server, giving Baconco full ownership of its data, reducing third-party reliance, & meeting global privacy standards.

STREAMLINED SOCIAL MEDIA

Marketing Automation

R Digital utilized AesirX’s Marketing Automation to simplify Baconco’s social media, enabling efficient content creation & consistent, automated scheduling.

SMART FARMING WITH AI INSIGHTS

Farmer Advisor AI

Farmer Advisor AI delivers tailored, data-driven recommendations, helping Baconco enhance decision-making and maximize product effectiveness.

SIMPLIFIED PRODUCT MANAGEMENT

AesirX Product Information Management

AesirX’s PIM solution unified Baconco’s product data, streamlining updates and ensuring consistent, accurate information across all channels.

OPTIMIZED UX

Website Refresh

R Digital refreshed Baconco’s website with AesirX’s tools, enhancing user experience, search visibility, & organizing product data with structured filters.